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The most valuable brands in the world - Lower Hutt Patent Attorney

The most valuable brands in the world

By March 9, 2017Uncategorized

Trade marks, or in other words brands, can be used to protect one’s business with great effect. In the age that we live in consumers are drawn to familiar brand names and the decision to purchase a product is often a result of the branding that it carries. In fact the value of many businesses is directly related to the value of their trade marks. According to Forbes, the well known Apple brand is worth more than US $241 billion, making it the most valuable trade mark in the world. The Google brand came in second at US $208 billion and the Microsoft brand third at US $163 billion. The top 20 are as follows:

  1. Apple
  2. Google
  3. Microsoft
  4. Amazon
  5. Facebook
  6. Coca-Cola
  7. Disney
  8. Samsung
  9. Louis Vuitton
  10. McDonald’s
  11. Toyota
  12. Intel
  13. Nike
  14. AT&T
  15. Cisco
  16. Oracle
  17. Verizon
  18. Visa
  19. Walmart
  20. GE
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