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Articles
The tale of two Monsters
Hansen Beverages is a large United States corporation which has sold MONSTER branded energy drinks for a number of years. The product sells in the hundreds of millions of dollars...Choosing a brand name…
When choosing a trade mark it is best to avoid descriptive names. For example a brand name such as “small tablet” for tablets that are small would probably be impossible...Is there such a thing as Maori IP?
In recent times a number of Maori groups have argued that aspects of their culture cannot be used without proper permission. For example Maori groups objected when an Israeli tobacco...The most valuable brands in the world
Trade marks, or in other words brands, can be used to protect one’s business with great effect. In the age that we live in consumers are drawn to familiar brand...