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Choosing a brand name…
When choosing a trade mark it is best to avoid descriptive names. For example a brand name such as “small tablet” for tablets that are small would probably be impossible...
The most valuable brands in the world
Trade marks, or in other words brands, can be used to protect one”s business with great effect. In the age that we live in consumers are drawn to familiar brand...
Is there copyright in a slogan?
A common misconception is that copyright cannot be relied on to protect short slogans of the type used in advertising. This is because such slogans are seen by some as...
The tale of two Monsters
Hansen Beverages is a large United States corporation which has sold MONSTER branded energy drinks for a number of years. The product sells in the hundreds of millions of dollars...
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