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Articles
Is there copyright in a slogan?
A common misconception is that copyright cannot be relied on to protect short slogans of the type used in advertising. This is because such slogans are seen by some as...Choosing a brand name…
When choosing a trade mark it is best to avoid descriptive names. For example a brand name such as “small tablet” for tablets that are small would probably be impossible...The tale of two Monsters
Hansen Beverages is a large United States corporation which has sold MONSTER branded energy drinks for a number of years. The product sells in the hundreds of millions of dollars...Don’t count on copyright in Australia
Under New Zealand law copyright can be infringed by a competitor who copies a three dimensional product (which most products are) in terms of its appearance. This can apply even...