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Articles
The most valuable brands in the world
Trade marks, or in other words brands, can be used to protect one”s business with great effect. In the age that we live in consumers are drawn to familiar brand...Is there copyright in a slogan?
A common misconception is that copyright cannot be relied on to protect short slogans of the type used in advertising. This is because such slogans are seen by some as...Don’t count on copyright in Australia
Under New Zealand law copyright can be infringed by a competitor who copies a three dimensional product (which most products are) in terms of its appearance. This can apply even...The tale of two Monsters
Hansen Beverages is a large United States corporation which has sold MONSTER branded energy drinks for a number of years. The product sells in the hundreds of millions of dollars...