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Articles
The most valuable brands in the world
Trade marks, or in other words brands, can be used to protect one”s business with great effect. In the age that we live in consumers are drawn to familiar brand...The tale of two Monsters
Hansen Beverages is a large United States corporation which has sold MONSTER branded energy drinks for a number of years. The product sells in the hundreds of millions of dollars...Don’t count on copyright in Australia
Under New Zealand law copyright can be infringed by a competitor who copies a three dimensional product (which most products are) in terms of its appearance. This can apply even...Choosing a brand name…
When choosing a trade mark it is best to avoid descriptive names. For example a brand name such as “small tablet” for tablets that are small would probably be impossible...